The Dos and Don'ts of Pitching

The Dos and Don'ts of Pitching

By understanding the dos and don'ts of the pitch process, you can increase your chances of success.

The process of pitching can be nerve-wracking, but by understanding the dos and don'ts of the pitch process, you can increase your chances of success.

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Photo by ThisisEngineering RAEng on Unsplash

Here are some dos of the pitch process:

  • Do your research: Before the pitch, make sure you understand the needs, goals, and interests of your audience. Research the company or individual you will be pitching to, and tailor your pitch accordingly.
  • Do prepare a clear and concise pitch: Having a well-crafted pitch that effectively communicates the key elements of your idea or project is essential. Make sure your pitch is clear, concise and easy to understand.
  • Do practice your pitch: Rehearse your pitch several times to be more confident, and less prone to errors during the actual presentation.
  • Do use visual aids: Use a pitch deck to complement your pitch and make it more engaging for the audience. A well-designed pitch deck should include visual aids such as images, graphics, and charts that help to explain complex information in an easy-to-understand way.
  • Do be confident: Speak clearly and at a moderate pace, make eye contact, and use body language to help convey your passion for the project.
  • Do be open to feedback and be ready to answer questions.

And here are some don'ts of the pitch process:

  • Don't overload the pitch with unnecessary information: Including too much information can be confusing and cause the audience to lose interest. Instead, focus on including only the most important and relevant information.
  • Don't be arrogant or dismissive of feedback: Listen to feedback and take it into consideration, even if it is criticism of your pitch. Remember that the pitch is a collaborative process, and feedback can be valuable in making improvements.
  • Don't use jargon or complex terminology: Keep in mind that the pitch should be easy to understand, and avoid using jargon or complex terminology that might be unfamiliar to the audience.
  • Don't be unprepared: Don't arrive at the pitch without all the necessary materials, such as a pitch deck, or without having rehearsed your pitch.
  • Don't be late to the meeting and don't forget to follow up.

In conclusion, the pitch process can be nerve-wracking, but by understanding the dos and don'ts of the pitch process, you can increase your chances of success. Do your research, prepare a clear and concise pitch, practice your pitch, use visual aids, be confident, and be open to feedback. Avoiding overload with information, arrogance, jargon, unpreparedness, lateness and not following up will help you to make a great impression and increase the chances of success.

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Corbin is a filmmaker and photographer committed to positively influencing those around him.