The Impact of Genre on Pitching

The Impact of Genre on Pitching

Genre choice is key in pitching, guiding you to tailor stories to specific audiences, from comedy to crime.

Ah, the age-old question: how does genre impact the way you pitch your film or TV show? It's like asking if a spoonful of sugar really makes the medicine go down. Spoiler alert: it does, but only if you pick the right spoon (or in this case, genre) for your audience. Let's dive into the fascinating world of pitching strategies and how tweaking your genre can be the secret sauce to captivating your audience.

1. Understanding Your Audience: The Genre Compass

First off, identifying your target market is akin to choosing the right destination on a treasure map. Your genre acts as your compass, guiding you through the tumultuous seas of pitching. Whether it's the adrenaline-pumping action for the young and restless or the soul-stirring drama for the more discerning over-25 crowd, knowing who you're pitching to can make or break your voyage​​. Think of it this way: you wouldn't pitch a dark comedy about existential dread to teenagers looking for the next big superhero flick, would you?

2. The Genre's Secret Ingredients: Setting, Characters, and Plot

Peeking behind the curtain, we see that the essence of genre boils down to setting, characters, and plot​​. A Western evokes images of dusty landscapes and saloons, while science fiction transports us to galaxies far, far away. Your genre choice whispers secrets about the worlds you create, the characters who inhabit them, and the journeys they embark upon. It's the difference between a sword-wielding knight on a quest for redemption and a hard-boiled detective navigating the murky waters of crime in the city. Each genre element flavors your pitch, making it irresistible (or unpalatable) to the right (or wrong) audience.

3. Comedy: The Universal Language of Laughter

Diving into specifics, let's chat about comedy. A genre so versatile, it stretches from slapstick to dark comedy, parody to satire​​. Each sub-genre tickles a different funny bone. An action-comedy like "Hot Fuzz" combines high-octane sequences with laugh-out-loud moments, appealing to those who crave both excitement and humor. Meanwhile, a dark comedy such as "Fargo" attracts an audience that appreciates humor with a side of cynicism. When pitching a comedy, highlighting the unique blend of humor and context can be your golden ticket to grabbing attention.

4. Crime: A Walk on the Dark Side

On the flip side, the crime genre offers a labyrinth of moral complexities and thrilling narratives​​. From heist films like "Ocean’s Eleven" to gangster epics such as "Goodfellas", crime stories allure audiences with their depiction of the underworld. The key to pitching a crime story is to emphasize the ethical dilemmas, the intensity of the plot, and the depth of the characters. Whether it's the cunning of a master thief or the grit of a street cop, the crime genre promises a journey through the shadows, appealing to those who seek a walk on the dark side.


In essence, understanding the impact of genre on pitching strategies is like choosing the right spices for a gourmet meal. It's not just about what you're cooking; it's about who you're cooking for. Whether you're stirring up a comedy or simmering a crime drama, tailoring your pitch to highlight the genre's unique flavors will not only make your story more appealing but also ensure it reaches the right audience. So, as you prepare to launch your next project, remember: genre isn't just a category—it's a tool in your pitching arsenal. Use it wisely, and watch as doors previously closed begin to open.



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Corbin is a filmmaker and photographer committed to positively influencing those around him.